FIGHT SMART
The Ultimate Playbook for Growth & Automating Business Operations
- BOOK
Imagine A Business Where
- Every process is seamlessly automated.
- Decisions are driven by real-time data.
- Your marketing and sales systems are predictable and scalable.
- Customer experience is flawless and personalized.
- Your team is high-performing and fully engaged.
- Projects run smoothly, on time, and on budget.
- All systems are integrated and harmonized.
- Resource allocation is optimal, leading to sustainable growth.
- Quality is consistent across all operations.
- You are a market leader, innovating continuously.
With “Fight Smart,” you’ll learn how to turn this vision into reality. This book offers a comprehensive, step-by-step guide to streamlining your operations, empowering your team, and building a business that thrives—no matter what tools or technologies come your way. Whether you’re dealing with inefficient hiring, poor project management, or communication gaps, “Fight Smart” provides the strategies you need to solve these problems for good.
In "Fight Smart," you'll learn
Predictable Marketing & Sales
Discover how to build and scale marketing and sales systems that deliver consistent, reliable results in any environment.
Systems & Processes
Master the strategies to create and maintain robust systems that ensure your business runs efficiently, on time, and within budget—adaptable to whatever technology you choose.
Consistent Quality and Customer Experience
Implement systems that ensure consistent quality and a personalized customer experience, even as technology changes.
Data-Driven Decision Making
Set up systems for real-time insights that allow you to make informed, effective decisions, enhancing your business's responsiveness and agility in any technological landscape.
Building a Winning Team Culture That Adheres To Core Values
Empower your team with the right tools and processes, boosting their performance and engagement while ensuring your systems remain flexible and future-proof.
"Fight Smart" is the ultimate guide for business leaders who want to address the root causes of operational inefficiencies, build a high-performing team, and create a business that operates at peak performance—regardless of how technology evolves.
Who is "Fight Smart" for?
This book is perfect for you if:
You're Struggling with Unpredictable Marketing & Sales
If your marketing and sales efforts feel like a gamble with inconsistent results, "Fight Smart" will help you build scalable systems that deliver predictable, reliable outcomes—adaptable to any platform or tool.
You Have Undefined Processes & SOPs
If your business suffers from inefficiencies and lack of clarity due to undefined processes, this book will guide you in creating standardized operating procedures that streamline your operations and are easy to adapt over time.
Your Operations Are Inefficient
If operational inefficiencies are dragging your business down, discover how to optimize every aspect of your operations for maximum efficiency, adaptable to new tools and processes as they arise.
Your Project Management Lacks Accountability
If projects frequently miss deadlines or run over budget, learn how to establish systems that ensure accountability and smooth project execution, adaptable to any project management tools.
You Lack Real-Time Data Insights
If you're making decisions based on outdated or incomplete information, learn how to implement real-time data tracking that evolves with your business’s needs.
You Face Inefficiencies in Hiring & Onboarding
If bringing new team members up to speed is a slow and inconsistent process, "Fight Smart" offers strategies for creating efficient, scalable hiring and onboarding systems that adapt as your business grows.
If you're a service-based business owner frustrated by long hours, disorganized processes, and unclear business metrics, and you're ready to leverage technology to transform your business, "Fight Smart" is the guide you need to overcome your challenges and achieve your aspirations—no matter how technology evolves.
About the Author
Nelly Perez
Nelly Perez is a visionary entrepreneur, business strategist, and lifelong student of marketing, sales, business automation, and innovation. As the founder of Nelly IS Marketing, Nelly has dedicated his career to helping businesses overcome growth and operational challenges by integrating effective strategies, cutting-edge technologies, and streamlined systems.
His journey began with digital marketing, where he quickly realized that while marketing and sales are the lifeblood of a business, it’s the systems and processes that keep it running smoothly. This insight led Nelly to expand his expertise beyond marketing and delve deeply into business process automation and custom solutions to create sustainable growth.
To prove the effectiveness of his methods, Nelly acquired a home service business—a flooring company from one of his clients. He put his own money on the line and implemented his systems to streamline operations, optimize performance, and drive sustainable growth. In just two years, Nelly was able to triple the company’s revenue, reduce his working time to just one hour per week, and eventually achieve a successful exit.
This hands-on experience not only validated Nelly’s approach but also honed his proven systems and tactics, which he now uses to help businesses across America overcome their own challenges. Nelly believes that success comes from creating adaptable, scalable systems that allow business owners to focus on what matters most: growth, freedom, and high-value activities.
As a seasoned boxer, Nelly brings the same discipline, strategic thinking, and mental toughness to his business ventures. His ability to think several steps ahead, adapt mid-fight, and execute under pressure has translated into his business philosophy—focusing on precision, timing, and the right moves to ensure victory.
In his upcoming book, Fight Smart, Nelly shares his unique insights and strategies, offering business owners a roadmap to reclaim their time, optimize their operations, and create businesses they truly love. Through practical examples and tactical guidance, he aims to inspire business owners to harness the power of automation, process optimization, and innovation—regardless of the tools or technologies available.
We believe that success in business comes from strategy, precision, and the right systems—just like in the ring.
Our approach has helped hundreds of businesses automate, optimize, and grow. Here’s a snapshot of what we’ve accomplished by helping businesses “fight smart” with automation and systems:
$90+ MILLION
in revenue generated for clients through automated marketing and sales systems that work tirelessly, freeing up time for business owners to focus on what matters most.
100+ businesses transformed
automating their processes and cutting out inefficiencies so they can scale with ease and profitability.
$100+ MILLION
in ROI delivered through custom automation and software solutions, tailored to each business’s unique challenges and opportunities.
Thousands of hours saved each month
automating repetitive tasks so business owners can reclaim their time and invest it in higher-value activities that push their companies forward.
What People Are Saying About Nelly Perez
Explore what others are saying about Nelly’s impact and expertise in business strategy and automation.
Jonathan Tafur
Cris Rosario
Nelly understood me, my vision, and my ideal customer. His team built a beautiful custom sales funnel for each of my businesses to educate my prospects, have a way for the prospects to book their own consultations, and build & train me on a full custom CRM.
Andrew Casey
Your determination, ‘failure is not an option’ and ‘no excuses’ attitude is infectious and admirable. Your great leadership skills are on display throughout the organization I’ve been fortunate enough to witness you build.
The clear and effective reporting I knew would always be there in the morning, impeccable communication and coming to our meetings overly prepared are standards that we’ve now come to expect out of all of our partners and you really set the bar high!
Dante Stephens
My experience with Nelson and his team has been nothing short of amazing. They really have a passion for what they do and make sure they explain in detail how they can help you meet your desired goal. I would highly recommend these guys if you’re looking to take your business to the next level.
I just want to say thanks you Nelson and the team for your professionalism, patience and expertise.